Main logistics partner of world fashion weeks, DHL is also included in Fashion Week in Sofia
The worldwide leader in logistics has been one of the main partners of the Fashion Weeks for years. This year, DHL joins Sofia Fashion Week, using the fashion platform to promote its brand, and to promote its successful work as an expert in distributing fashion items and textiles around the world. DHL is present in over 220 countries and territories around the world. With more than 350,000 employees, the company offers almost infinite number of logistics solutions.
DHL has positioned its brand in fashion weeks in Paris, Milan, London, New York, Tokyo, and since November 2015 at Mercedes Benz Fashion Week Russia and has been supporting every edition of the fashion forum ever since. In addition to a partner, the German logistics giant also organized a young designer contest, within the MBFWR, to create clothing models for DHL.
This is not the first touch of the brand with the world of fashion. At 2010, DHL is on the fashion stage with Michael Michalsky’s Haute Couture collection, made up of the packaging materials that the company uses in its work. Vinyl, paper, tape, and nylon turn into extravagant dresses with high fashion notes.
This year, the international company also marks Sofia Fashion Week as a partner of the event, affirming its position in the fashion industry at the next fashion week of the world calendar.