The fifth edition of Sofia Fashion Week – the event that turned Sofia into a fashionable capital this year – will take place from 26th to 29th of September in EFE Hall of Hotel Marinella. This fashion forum has enabled Bulgarian and foreign designers and brands to show their individuality and creativity of the biggest fashion scene in Bulgaria. The main organizer of this year’s autumn edition is Victoria Group, owner of Sofia Fashion Week. As the largest tourist holding, established in 1996, Victoria Group supports Bulgarian fashion and art.
Mila Hristova, who graduated from Lanc College, Bachelor of Science, Media and Culture at the London College of Communications, and Master of Science in Strategic Marketing from the London School of Business and Finance, arrives for the fashion forum directly from the world stage.
In Milan and London he deflects for Who is Who, Iceberg, Donna Karen, Moschino Cheap and Chic, See by Chloe, Shu Uemura, Aldo Coppola. She has participated in the advertising campaigns of Loreal, Coca-Cola, Hyundai and numerous photo sessions for Harper’s Bazaar, Glamour, Cosmopolitan, Gracia, Hallow and Eva, “Fashion”, “Beyty”, “Maxim”, “Bela”.
Face of “Golden Needle 2016” and debut in the cinema, with participation in the French section Section Zero.
After a few days the Sofia Fashion Week begins, which will present to the Bulgarian audience – exquisite, bold and lavish models for the autumn-winter season of 2017. Top models of VISAGES will deflect on the glamorous scene with garments, equal in magnificence and world fashion talent. Wonderful scenery, innovative ideas and special guests, proven Bulgarian designers and evening parties with lots of mood and beauty will accompany Sofia Fashion Week 2017.
What are you going to see at Sofia Fashion Week AW 2017?
Every subsequent edition is unique in its theme and essence. To meet the expectations of our guests, the concept of the fifth edition will be even closer to the idea of a fashion week – what you can see in Milan, Paris, New York, Tokyo and other world fashion capitals.
In addition to glamorous reviews and exclusive collections, the program will also include many daily activities:
♦ exhibition with the best spring / summer photo shootings 2017 of the top fashion photographers in Bulgaria, organized by Evgenia Kalkandjieva, owner of VISAGES:
♦ Presentation of the new trends in hairstyles for autumn / winter 2017 by the professional coffeepers of Sexy Hair and Christian of Roma
♦ Presentation of trends in autumn / winter makeup 2017 by MAC professional makeup
All daytime activities during the fashion week will be held in the period
September 26-28, 2017 at Sofia Fashion Street, where the advertising stands of the official partners will be located.
Thematic evenings will end with secular afternoon parties in the fashionable Street Lounge – Hotel Marinela, organized by fashion agency VISAGES and OK magazine!
During the day you will also be able to meet with the designers and models of the event and make your fashion companions with friends.
On September 29, Sofia Fashion Week AW 2017 last night for all guests, designers, models and partners will have a spectacular party with specially selected music from the world’s largest DJ parties and an exciting program organized by the Megami Club team – Hotel Marinela .
Victoria Group Group will give five of their EVENTIM network buyers a chance to enjoy a weekend with a loved one at one of their most luxurious Royal Castle Design & Spa hotels in Elenite Resort or Pamporovo Hotel.
Partners of Sofia Fashion Week AW 2017
Code Fashion TV has been a partner since the beginning of the project and aims to attract the best designers and partners and make the most exclusive reports of the red carpet.
Irena Milyankova, Gabriela Vassileva, Kristina Nestorova and Veneta Harizanova are only part of the star models of fashion agency VISAGES, which will defect during the three evenings.
Coafers of Christian of Roma will once again take care of the unique hairstyles of the models as well as the joint realization of day-to-day activities.
The professional makeup makers of MAS, official partner of Sofia Fashion Week, will contribute to the exquisite vision of the models and will actively participate in the daily activities together with the Bulgarian fashion bloggers.
And because beauty is first and foremost health, this year Fit Meal will be an official partner for healthy eating patterns, the menu will be fully in line with their preference and mode. The exotic and splendid food provided by the Umami Restaurant will taste VIP guests during one of the evenings of the event.
Paradise Center – the fashion destination of Sofia will once again be one of the biggest partners of the fashion forum. With its rich variety of Bulgarian and world brands, they will present the latest autumn-winter collections that anyone can find in the shopping center.
Sofia Fashion Week’s outdoor advertising campaign is once again entrusted to our traditional partner Metroreklama.
All world fashion weeks are supported by DHL, and for the first year, along the lines of world-class practices, the brand will also support the Bulgarian fashion forum.
The fifth edition of Sofia Fashion Week relies on a great media response, thanks to good partnership with key Bulgarian and international media. Everything that is going on during the fashion week will be available from the pages of GRAZIA magazine, ОК !, ЕВА, сп. JOY, SP.OK !, Playboy magazine, Esquire magazine, Forbes Magazines magazine. HELLO Magazine! and LOVE STYLE are also among the official media partners. The best Bulgarian fashion bloggers will again be part of the fashion forum and will share in their channels the feedback from their experiences during the fashion week.
During the event you will have the opportunity to watch the live links in the most female morning show “On Coffee” with leading Gala on the air of Nova TV.
There are a number of guest appearances on “The Day begins with Culture” on BNT 1, “Bulgaria in the morning” in the section on lifestyle, cultural and social topics with leading Konstantina Zhivova, the “Paparazzi” program on bTV, radio interviews at the Chocolate Broadcast on BNR Darik Radio.
Code Fashion TV will take the interviews from the red carpet and Sofia Fashion Street from the world’s fashion and fashionable guests throughout the evening.
More information about the program, designers and events around the Sofia Fashion Week AW 2017 can be viewed at the official website www.sofiafashionweek.com.